In today’s episode, Susan talks with Norty Cohen, author of “The Participation Game: How the Top 100 Brands Build Loyalty in a Skeptical World,” about brand loyalty and marketing.
Norty’s website: http://theparticipationgame.com
Norty’s book: http://amzn.to/2na7q5m
Share your thoughts in the comments below!
Equipment used for this video:
– Blue Yeti Microphone
– MacBook Pro
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