Episode 092 - Building the Relationship Between Brand and Consumer

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In today’s episode, Susan talks with Rina Plapler, a parter at branding agency MBLM and author of Branding Intimacy. Susan and Rina talk about the importance of emotional bonds between the individual and a brand, and how we shouldn’t base our marketing decisions on seeing consumers as rational and thoughtful…because they’re not.


Rina’s website: http://mblm.com/brandintimacybook/

Rina’s book, Brand Intimacy: A New Paradigm in Marketing: http://amzn.to/2CGrrHr




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Equipment used for this video:

– Zoom.us

– Blue Yeti Microphone

– MacBook Pro

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