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In today’s episode, Susan talks with Justin Jones, who began his career in marketing and sales before moving into management consulting, innovation, and design. He has helped hundreds of teams apply design thinking against their toughest challenges and achieve breakthroughs. As cofounder of Somersault Innovation, he loves design’s ability to surprise people with unexpected results. He’s also the author of the book, “Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue.”
Susan and Justin talk about why sales is so hard, and why design thinking makes it easier.
Justin’s book: https://amzn.to/2J3IDcQ
Watch the After Show here:
Everything Susan: http://suebmoe.com
Baroncini-Moe Executive Coaching: http://susanbaroncini-moe.com
Business in Blue Jeans: http://businessinbluejeans.com
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Equipment used for this video:
– Blue Yeti Microphone
– MacBook Pro
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